AI agents are rapidly becoming a new interface to demand — fundamentally reshaping how customers discover, decide and buy.
Created by Publicis Sapient in collaboration with Salesforce, this new executive whitepaper explores how leading organisations can prepare for the shift from human-led to AI-mediated commerce.
<p>of AI initiatives fail to deliver</p>
<p>competitive advantage window</p>
<p>commerce opportunity by 2030</p>
<p>shopping AI queries weekly </p>
The rise of platform, brand and personal AI shopping agents
The A.C.E. Framework for building agent-ready commerce ecosystems
Why most AI initiatives fail — and how to avoid common pitfalls
A practical roadmap to move from experimentation to production
The implications for retail, customer experience and enterprise operations
Access the executive whitepaper
Discover how AI-powered agents are reshaping commerce and what organisations must do now to remain discoverable, competitive and trusted in an agent-driven economy.